What is Apple's "Project Titan" all about?

Apple is known for its iPhones, iPads, MacBook and the Apple watch. These are the popular brands that not only loyalists but even the layman knows about, what is not popular with Apple is its own car. Yes! Apple, few years, back was rumored to be working on a secret and confidential project called, “Project Titan”. This project was all about Apple creating its own Artificial Intelligent Car Driving System. Yes, this term is popular and known to be just a Tesla thing, but Apple CEO Tim Cook told Bloomberg in 2017:

The statement wasn’t clear about what Apple intended to do with building autonomous system, but he showed his interest towards it by saying that autonomous system of self-driving cars is the most challenging. We clearly know that Apple has been very successful in Siri (AI personal assistant), and it will continue to take part in future AI projects. It has also been reported that in July of this year Apple had obtained patent from California State Department of Motor Vehicle that they want 66 vehicle permits to drive and 111 safety drivers that will sit behind the steering wheel of the autonomous system driver testing for safety purpose.

Doug Field, the previous Vice President of Apple had come back to the company after working for Tesla on Tesla Model 3. This news made it more obvious that Apple might not just want to make a system that will be sold to other automakers but there are high chances that Apple might make its own Apple branded car. This seems more obvious because Apple on its own is an all service plus product company, that makes its own hardware and its own Operating System.

All the Apple loyalists and other tech followers hope to see such an Autonomous Driving System for Cars in the near future by Apple, because it will be a breakthrough in AI sector. As Tesla also has auto drive feature but it doesn’t meet complete autonomous system for driver as it notifies the driver to stay active and also to put their hands on steering wheel for confirmation that driver is consciously active or not. Only time will tell if Apple is successful in this quest.