In social media marketing, Facebook and
Instagram along with Twitter are playing significant roles in the market.
Monthly users of Instagram are about 700 million. Instagram introduced the
“Story feature” in summers 2016 which was like Snapchat in which users were
able to create stories containing images and videos and these stories can be
shared with friends and the life of a story is 24 hours.
Instagram is planning to earn dollars from
small businesses with the help of ads in the stories. A new ad type naming
“Promote for Stories” is being introduced by Instagram. In this way small
business can show their offers and discounts to many users within no time
through their Instagram page. Admins of the page can choose their targets to
make the story visible to users in the form of an ad and they can attach links
of their profiles as well. This option is like Facebook’s boost option that
allows the users to pay in order to show the posts instantly to the users.
Instagram has also introduced a new feature
in which users can share a preview image of an IGTV video (IGTV is a standalone
vertical video application made by Instagram). By tapping on the image, users
can watch the full video on IGTV.
Facebook owns both Instagram and WhatsApp. Earlier this month Whatsapp also announced display ads on its status stories. It certainly seems that these online social platforms are now focusing on multiple revenue streams to increase their earnings.
Despite the departure of the co-founders,
Instagram is still showing some innovations and introducing new features which
shows that Instagram is determined to keep creative users and businesses to
become the social giant in the market.
looks like a great option to add and good work will be done by Instagram. thanks for sharing this information.
ReplyDeleteDepending on the niche, Instagram can be a great platform to build a following on. When done right the conversions are huge. Stories are a fun way to engage our readers, not a fan of the ads though.
ReplyDeleteInstagram is a great advertising platform as long as you are willing to put in the time and effort. The stories is still so new that it really hasn't shown bountiful for me yet.
ReplyDeleteThanks for the information! I honestly could do with some more information about instagram in particular
ReplyDeleteIt's a great source of income for IG, but I hate it as a user.
ReplyDeleteIt'a all about the almighty dollar. Ads are inevitable part of life. Instagram can be a great platform for conversions when used properly.
ReplyDeleteI understand why they do it but I hate this new ads. It started being so hard to properly watch stories, I had ads after each story! angry
ReplyDeleteInstagram is a great platform. I love that they are acknowledging the creative potential.
ReplyDeleteHey thanks for the info. I've been looking into advertising,Instagram's on my radar!
ReplyDeleteI would love to know more about how can one best use this to promote oneself. Instagram is evolving every day
ReplyDeleteAds are a necessary evil. We all hate them but know they are an important part of generating revenue.
ReplyDeleteOh wow, This sounds interesting. I am not aware with this one and I would love to try this,
ReplyDeleteI never thought that we could actually use IG stories for promotion. This sounds really awesome. Thanks for sharing this.
ReplyDeleteI haven't gotten into stories yet on instagram, there is just so much content its hard to keep up!
ReplyDeleteHaven't used Instagram stories yet,, but ads are a necessary evil...
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