In social media marketing, Facebook and
Instagram along with Twitter are playing significant roles in the market.
Monthly users of Instagram are about 700 million. Instagram introduced the
“Story feature” in summers 2016 which was like Snapchat in which users were
able to create stories containing images and videos and these stories can be
shared with friends and the life of a story is 24 hours.
Instagram is planning to earn dollars from
small businesses with the help of ads in the stories. A new ad type naming
“Promote for Stories” is being introduced by Instagram. In this way small
business can show their offers and discounts to many users within no time
through their Instagram page. Admins of the page can choose their targets to
make the story visible to users in the form of an ad and they can attach links
of their profiles as well. This option is like Facebook’s boost option that
allows the users to pay in order to show the posts instantly to the users.
Instagram has also introduced a new feature
in which users can share a preview image of an IGTV video (IGTV is a standalone
vertical video application made by Instagram). By tapping on the image, users
can watch the full video on IGTV.
Facebook owns both Instagram and WhatsApp. Earlier this month Whatsapp also announced display ads on its status stories. It certainly seems that these online social platforms are now focusing on multiple revenue streams to increase their earnings.
Despite the departure of the co-founders,
Instagram is still showing some innovations and introducing new features which
shows that Instagram is determined to keep creative users and businesses to
become the social giant in the market.
