WhatsApp,
the most popular messaging app in the world, with its popularity for end to end
encryption and fast service, having users of 1.5 billion, will sadly be no more
Ad-Free. This was what gave previous owners Brian Acton and Jan Koum an
undesirable situation to leave Facebook. When all was going good, the Facebook
CEO “Mark Zuckerberg” was in a hurry to monetize the App since the time he
bought the App in 2014. Acton stated that Targeted Ad’s were the thing that
made him unhappy.
With
the stance that Zuckerberg didn’t comply with the previous owners’ model to run
WhatsApp free of Ad’s, Acton left Facebook and that followed by his Co-owner
after few months. Facebook owned WhatsApp is now set to launch Ads in its App
in the Status section which users will see from the next year (2019).
Zuckerberg states that businesses will be interested to target their products
and services as the Ads will be targeted based on customer information which
makes WhatsApp best Ad company of the future.
It’s
sad to see Ad based revenue coming to everyone’s favorite messaging app as the
previous owners after ditching the $1 a year fee said that WhatsApp will be
free forever. This Ad based revenue model will be the main monetization source
for the company. One good thing that won’t bother the users right now is that
their communication will not get interrupted by the Ads, it will only be the
status section that will be targeted by the Ads.
Facebook
usage and popularity has declined a little due to the video Ads, which bothered
it’s community of 2.3 billion users worldwide, it’s now up to Mark Zuckerberg
to make sure that the WhatsApp users of 1.5 billion worldwide, won’t be
irritated with this Ad Revenue model, otherwise a large market for the App will
be lost.
