Facebook Dating Services to launch in Canada and Thailand

Facebook started its new dating feature in Colombia which is an algorithm-powered home screen for people. This feature is based on the information which has been given to Facebook. The goal was to make Facebook best place to start a dating business online. It is basically an online dating platform providing convenience. This feature was launched in Colombia for testing purpose but now, Facebook is now expanding its dating app in Canada and Thailand with some new features including re-reviewing people and taking breaks by putting the services on pause. Apps like Tinder are trying to compete with this feature where you can find hookups by going through different options. This can only scratch surface with partnerships.

  

The Pause factor in new features is also announced by another dating app Bumble. A “Snooze button” was introduced by the app for those people who wanted a break from the dating app for a while because of frustration or because of busy routines. This feature solved problems of many people. Facebook provides opportunity to send message while being on a pause. Other dating apps charge money for a second look but, Facebook is giving this feature free for its users where they can go back and re-review people in reverse chronological order. Another feature will be introduced which will enable the users to review their blocked lists. This will be a support to non-metric units and more interactive profile content sharing like sharing hometown or school. All these features will be there in the new Facebook Dating app.

Users would be able to see these feature displayed vertically instead of horizontally while scrolling through groups and events. Facebook is also working on a preemptive block list, based on the feedback of the users, they will be able to search for people who are not in their Facebook friend list and they don’t want them to see. The new feature will put a limit on the users that they won’t be able to express interest in more than 100 people per day.

Facebook dating app is positioning services for the people who want relationships but the challenge is that user’s trust in the company is missing because dating is something more private that cannot be exposed on social network because people are connected with their families and business peers. Facebook is trying to maintain privacy of the people and helping them in finding their soul mates.