Facebook started its new dating feature in Colombia
which is an algorithm-powered home screen for people. This feature is based on
the information which has been given to Facebook. The goal was to make Facebook
best place to start a dating business online. It is basically an online dating platform providing
convenience. This feature was launched in Colombia for testing purpose but now,
Facebook is now expanding its dating app in Canada and Thailand with some new
features including re-reviewing people and taking breaks by putting the
services on pause. Apps like Tinder are trying to compete with this feature
where you can find hookups by going through different options. This can only
scratch surface with partnerships.
The Pause factor in new features is also
announced by another dating app Bumble.
A “Snooze button” was introduced by the app for those people who wanted a break
from the dating app for a while because of frustration or because of busy
routines. This feature solved problems of many people. Facebook provides
opportunity to send message while being on a pause. Other dating apps charge
money for a second look but, Facebook is giving this feature free for its users
where they can go back and re-review people in reverse chronological order.
Another feature will be introduced which will enable the users to review their
blocked lists. This will be a support to non-metric units and more interactive
profile content sharing like sharing hometown or school. All these features
will be there in the new Facebook Dating app.
Users would be able to see these feature
displayed vertically instead of horizontally while scrolling through groups and
events. Facebook is also working on a preemptive block list, based on the
feedback of the users, they will be able to search for people who are not in
their Facebook friend list and they don’t want them to see. The new feature
will put a limit on the users that they won’t be able to express interest in
more than 100 people per day.
Facebook dating app is positioning services
for the people who want relationships but the challenge is that user’s trust in
the company is missing because dating is something more private that cannot be
exposed on social network because people are connected with their families and
business peers. Facebook is trying to maintain privacy of the people and
helping them in finding their soul mates.
